Translation Tidbit: International Branding Errors

Funny…But Not When It Affects The Bottom Line

Growing market share entails quite a bit of research. This tidbit of information from Mulitlingual’s takeaway on Cultural Errors in International Branding shows how vital research really is.

MultiLingual Magazine, United States
International branding errors cause trouble [Subscription Required]:
http://www.multilingual.com/articleDetail.php?id=1922